From his parents' workshop to fashion design's studies, Frédéric Krief links his life to his passion : Fashion.
As an evidence, he founded Berenice in 2004.
Basic and chic mesh, feminine colors and elegant cuts.
« I’ve chosen to call my brand “Berenice” because it vehicles a timeless image, both classic and elegant. »
The famous cashmere sweater with two angel’s wings on the back opened the road to success to the brand and to his creator.
« Berenice wings symbolize freedom and purity, just like our clothes. »
The Brand knowns a new breath in 2007, when Frédéric met Myriam Seguy who will became his wife, muse, campaign ambassador and, now, artistic director of the house.
The love and professional fusion of those two personalities gives wings to the brand which crossed hexagon’s borders to become international.
Today, Berenice has more than fifty points of sale, as Paris, Geneva, London…
Berenice shares his passion for noble materials and colors.
Wool, cotton, cashmere, leather, flannel...
Ocher, rhubarb, cherry, petal, carbon...
Everyday, our creation studio and our teams combine energy and talent to create collection in balance with the brand’s DNA, with constant attention given to details and quality.